Scope:
The project involved conceptualising and designing packaging for three product ranges: nut bars, elixirs, and pre-packaged foods. The goal was to create visually appealing and functional packaging that aligns with B Nutritious’s brand values and aesthetic.
Key Considerations:
- Sourcing Packaging Materials:
- Identified and sourced packaging materials available in small quantities to accommodate the brand’s production needs.
- Brand Unity :
- Ensure brand unity across all ranges.
Design Concept: The design concept centred around the themes of well-being and holistic health, reflected through the following elements:
- Nut Bars:
- Created sleek, modern packaging that highlights the natural and nutritious ingredients.
- Incorporated the brand colours to emphasise the product’s quality and the brand’s reliability.
- Elixirs:
- Designed elegant and sophisticated packaging that reflects the premium quality of the elixirs.
- Use brand colours to convey the product’s success in promoting health and wellness.
- Pre-Packaged Foods:
- Developed functional and attractive packaging that balances convenience with a high-end look.
- Integrated the brand colour scheme to maintain brand consistency and appeal.
Outcome: The final packaging designs successfully embodied B Nutritious’s values of wellbeing, health, and holistic living. Each product range’s packaging not only adhered to practical considerations, such as sourcing and small quantity availability, but also maintained a cohesive visual identity that reinforces the brand’s commitment to a holistic healthy lifestyle.
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