The goal of this campaign was simple: to spread warmth and joy throughout the festive season.
To achieve this the focus was on families and communities coming together to create cherished memories around food.
To resonate with our audience, we incorporated a subtle feminine touch into the campaign branding. This ensured that our visuals perfectly matched the preferences of our target demographic. It was a seamlessly way to spread the spirit of togetherness and gratitude, in line with the values cherished by Aussie Farmers Direct.
The campaign theme also celebrated the importance of local, fresh foods – highlighting the significance of supporting local farmers and businesses while emphasising the quality and freshness of Aussie Farmers Direct’s ingredients. Through our marketing materials, we hoped to inspire others to embrace the goodness of locally sourced produce, fostering a deeper connection to their food and community.
