Brand Overview:
Anae Collection is an emerging Australian women’s fashion label designed for the modern, rebellious, and powerful woman. This budding brand combines high-quality craftsmanship with a touch of sophistication, focusing on contemporary elegance and subtle edginess.
Project Scope:
1. E-Commerce Website Build (Shopify)
The aim was to create an immersive e-commerce experience that truly reflects ANAE’s strong persona and fashion-forward approach. The website was meticulously designed to seamlessly align with their identity, ensuring a cohesive and engaging online presence for the brand.
2. Email Marketing
Scope: Develop a strategy and implement automated customer flows for an e-commerce store.
Flows Implemented:
– Welcome Series
– Abandoned Cart Reminders
– Post-Purchase Messages
– Lapsed Customers
The email marketing campaign was strategically crafted to captivate and retain customers. From gentle reminders about abandoned carts to heartfelt post-purchase messages and an engaging welcome series, the tailored email flows are designed to keep ANAE at the forefront of customers’ minds, fostering loyalty and repeat business.
View live site: anaecollection.com
ClientAnae CollectionServicesWebsite Design & Development (eComm) | Email MarketingYear2023
