Scope: Creative Design and Copy/Tagline Creation
Deliverables: Meta & PMAX Campaign
This project aimed to design a visually dynamic paid ad campaign for Leaselab, tailored to run on Meta and PMAX platforms. The campaign specifically targeted individuals who had visited competitor sites, with a focus on expanding the audience beyond just blue-collar workers to include tradies and a female demographic.
The challenge was to craft ads that not only captured attention but also evoked emotion and resonated with both target groups. Each ad featured compelling visuals paired with catchy, impactful copy and taglines, designed to inspire immediate action. The call to action was clear and direct, motivating the audience to engage with Leaselab’s offerings.
