Scope: Creative Design and Copy/Tagline Creation
Deliverables: Outdoor Advertising
This large-scale outdoor ad campaign was an extension of the digital campaign designed for Leaselab. The goal was to create high-impact billboards that would resonate with the same target audience—tradies and women—while expanding the brand’s reach beyond the digital space.
The billboards featured bold, visually striking designs and succinct, powerful messaging that could capture attention even from a distance. The copy was crafted to be catchy and memorable, with a clear and compelling call to action, encouraging the audience to connect with Leaselab for their leasing needs.
