Project Overview:
Redesign and develop the Matchbox e-commerce website, focusing on improving mobile functionality, modernising the design, and enhancing the user experience, particularly for mobile users and the click & collect feature.
Key Points:
1. Improve Mobile Functionality
The existing e-commerce website had several bugs and UX design flaws that hinder a seamless shopping experience for mobile users.
Solution: Implement a mobile-first approach to ensure optimal functionality and a seamless shopping experience across all devices, particularly smartphones and tablets.
2. Improve Click & Collect Functionality
Current Issues: The existing click & collect feature is confusing for customers, has bugs and lacks a seamless user experience.
Solution: Redesign the structure of the click & collect function to make it more intuitive and user-friendly. Simplify the process with clear instructions, streamlined steps, and a cohesive design that guides customers through the entire journey effortlessly, from product selection to pickup confirmation.
3. Enhance Visual Appeal:
Update the design to be modern and visually engaging to showcase products effectively.
Solution: Implement a design with large visuals and clean, minimalist elements to keep the site relevant and engaging. This approach will highlight products effectively and create an immersive browsing experience, crucial for attracting and retaining customers. Implement features like zoomable product images, 360-degree views, and video demonstrations where applicable.
4. Focus on Mobile-First Design:
Prioritise mobile design to cater to the growing number of customers accessing the site via mobile devices.
Solution: A fully responsive design, with intuitive navigation and a layout optimised for smaller screens. This includes touch-friendly elements, fast load times, and easy access to key features such as product categories, shopping cart, and checkout process.
Outcome:
The Matchbox redesigned e-commerce site offers modern, mobile-friendly shopping with simplified checkout and improved product discovery. This enhances satisfaction, engagement, and sales.
ClientMatchboxServicesWebsite Design & Development (eComm) | Brand IdentityYear2024
